Jif?

Another example of how even a highly inteligent person can have some totally crass ideas emerged. Steve Wilhite, the inventor of the image format known as GIF, told the New York Times about the acronym “The Oxford English Dictionary accepts both pronunciations. They are wrong. It is a soft G, pronounced ‘jif.’ End of story.”

The fact that using the hard G is actually more logical, because the abbreviated phrase is Graphics Interchange Format, and even Mr Wilhite probably doesn’t say ‘jraphics’, is amusing, but beside the point. The word’s etymology is as irrelevant as Mr Wilhite’s love for peanut butter. You can copyright a software, but not the way in which people speak. As long as the use of the hard G is widespread, it’s a correct form. End of story.

 

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