A CBS News/New York Times poll found out that a significantly higher percentage of Americans is supportive when the question uses the words “gay men and lesbians” than when the word “homosexuals” is used.
PinkNews: Americans more supportive of ‘gay men and lesbians’ than ‘homosexuals’
This is hardly any surprise. The outcome of any poll depends at least partly on the precise wording of the question. Neither is it just a matter of polls. Consider how differently “a 4% minority” and “every 25th man” sound – yet mathematically it’s one and the same thing.